What better way to let the world know that Hulu has live sports than to get an NBA superstar to tattoo it on his arm? Much like the legends who came before him on the court, Damian Lillard is serious about his ink—on his body and on his checks.

There’s no telling how much the streaming service paid Lillard to sell out with this new tat, but hopefully, it’s enough to cover any fines the league sends the point guard for his new body art.

Watch Lillard secure the bag in the hilarious new ad.