Followers: 3.4 million
🔥 tweet:

🤯 #FlyEaglesFly pic.twitter.com/qtkLThiDPa

— Philadelphia Eagles (@Eagles) January 11, 2019

The Eagles’ aura is consistent with the whole “Philadelphia against the world” mentality. The Eagles’ social media managers send off constant #FlyEaglesFly tweets and successfully cultivate the community’s underdog spirit and collectivism with reminders that “we all we got.” They also rally those who bleed green with hype videos like this one, released ahead of their tough divisional loss to New Orleans. But it’s not all serious all the time on this feed. For example, the Eagles are down the with the ski-mask culture, so their fans are, too. We have no idea what the Eagles should do at QB, but we do know their social media efforts—focused on nurturing a loyal group identity, having fun in the process—are admirable.