this never gets old 😭 pic.twitter.com/SS1PZdQQqM— Los Angeles Chargers (@Chargers) January 6, 2019
L.A. claims the throne in our first-ever NFL Twitter rankings. This team has the obligatory well-made “get fired up!” video content, but L.A. also uses plenty of humor. Consider, for instance, how they trolled the Ravens with Crying Jordan memes (see above); or how they called out Kodak Black after defeating Baltimore; or how they placed Chariots of Fire music behind a slow-motion clip of Philip Rivers scrambling. They offer direct-from-the-players content, too, giving the athletes a voice on the account. Recently, they were given an opportunity to respond to a trending topic ahead of their matchup with the Chiefs, and the Chargers did not disappoint, owning the opportunity to generate some buzz and get a rise out of the Twitter crowd. The life of a social media manager is tough, and it’s even harder to stand out from the pack. Give those folks in the city of stars a raise.