With under three weeks to go until a new generation of England players take to the stage at the FIFA World Cup, anticipation is building across the country for football's showpiece event and Nike are tapping into some of England's most influential and inspiring communities in their latest project.

The 'White Shirt Project' is an exploration into the diverse cultural relevance of the England shirt. Nike Football, in partnership with Tottenham Textiles, identified 11 fearless and progressive communities, athletes, artists and fans to share their unique and inspiring stories by creating their very own one-of-one England shirt.

Manchester's grime MC Bugzy Malone was one of the people chosen to put his own stamp on the latest England jersey. Chosen because of his track record for challenging conventions and breaking new ground (0161's Bugzy made his name in a London-dominated grime scene), the 'King of the North' designed a jersey that was an homage to his local community and the early chapters of his career.

We went one-on-one with Bugzy to break down his new collaboration with Nike, his personal fan story with England and why football will always mean so much to the streets.