Since signing with Under Armour back in late 2013, Steph Curry has released a number of signature sneakers. Some have been well received by the public. Others, well, not so much.
But when Complex News caught up with Curry ahead of the NBA All-Star Game on Sunday, he said that it’s all been a part of the learning process to him. While he’s been aiming to create the perfect sneaker since designing his very first pair with Under Armour, he was also quick to point out that he should have known better since it’s difficult to nail down the design process right away.
"You learn as you go through this industry, the shoe business," Curry said. "That’s the biggest thing for me. You want to get it right right away, and you want to have the best sneaker in the game your first shot at it. But I think we’ve gotten better at it as every edition has come out."
Curry also said he likes the direction he’s headed in as far as his sneaker line is concerned. Without giving away too many details, he said he’s already seen his next two signature sneakers up close and thinks he can capitalize on the momentum he’s built with Under Armour thus far by releasing them.
"I’ve seen Curry 5 and Curry 6, so I know where the product’s going from here. Big things," Curry said. "We’re in a good space right now with how we’ve brought the design process and bringing these kicks to life. The Curry 4 was a step in the right direction. I feel like it’s the best shoe in the game, so I’m trying to keep that going."
Chris “COSeezy” Strachan was also on hand to talk about Sneaker Essentials, a new online program offered through a partnership between Fashion Institute of Technology and Complex.
You can check out the full interview above.
