Carolina Panthers quarterback and 2015 NFL MVP Cam Newton lost his Dannon endorsement deal after making sexist remarks to Charlotte Observer beat reporter Jourdan Rodrigue during a news conference last Wednesday, but it appears the company has quickly found a replacement.
One day after saying, “It’s funny to hear a female talk about routes like ... it’s funny,” Dannon dropped Newton, who was the pitchman for their subsidiary Oikos.
“We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women,” read a statement from Dannon released in the wake of Newton’s comments. “We have shared our concerns with Cam and will no longer work with him.”
So yeah, take a good look at the ad below, because Dannon will likely be replacing it and any accompanying ads very soon.
Newton released an official apology for his Neanderthal-like remarks Thursday, and some of Rodrigue’s previous racist tweets were brought to light also, although the latter received far less coverage. The Panthers QB also revealed he’d lost additional sponsorships besides Dannon.
The refrigerated dairy company moved quickly and reportedly signed Dallas Cowboys quarterback Dak Prescott to replace Newton. The move should be familiar territory for Prescott, who already has endorsement deals with Adidas, Pepsi, Frito-Lay and Beats.
According to ESPN, no NFL player has more endorsement deals than Prescott, and a cursory glance at his Twitter feed backs up that statement. Sponsored tweets from Keurig, AT&T and other companies dominate Prescott’s timeline. The Dallas QB is reportedly shooting his first commercial this week with Dannon, as the company continues to distance itself from Newton by removing existing advertisements.