ASICS is on a mission to get Londoners moving again.
Research by the brand has revealed that as many as 92% of those who do physical activity believe it improves their mood, but the problem is that most of us struggle to fit it in, with almost three-quarters of Brits (73%) saying the reason they don’t move more is because they simply don’t have the time.
But the same survey might have found the solution - with us all spending on average one hour a day commuting, our journey to work is the optimum time to move more by swapping our seats for the streets in a bid to destress and improve the city’s mood.
ASICS has created a video series with the SMSB (Sound Mind Sound Body), which shows how you can turn your city into a gym by illustrating all the amazing locations where Londoners can get out and get active. The SMSB is a global community of creative and sports enthusiasts founded by ASICS and curated by DJ and poet Charlie Dark, who are leading workshops at a series of pop up Run The Tube events hosted by ASICS around the Capital.
Run The Tube is a multisensory movement experience, which creates an 85 metre tunnel made from hoops of light that respond to the music being played. Designed by American artists Rob Jensen and Warren Trezevan, Run The Tube will take up residence at three popular urban work out spots – the Leake Street Tunnel, Queen Elizabeth Olympic Park and Clapham Common.
Find more information on #IMoveLondon at www.asics.com/imovelondon.
