Sky Sports just made the world's toughest endurance race its latest big attraction.
Starting in January, Tough Mudder will be available on Sky Sports for the first time, starting with a multi-episode series on World's Toughest Mudder 2016, a 24-hour extreme obstacle course that attracted 1,500 competitors from 20 countries.
The series preview, The Road to World’s Toughest Mudder, will air on January 24th on Sky Sports Mix and will be followed by the premiere episode of World's Toughest Mudder on January 26th.
An original content television series from Sky and Tough Mudder, developed specifically to reach Sky’s audience in the UK, which will debut late Spring 2017. The series will focus on UK athletes and their experience taking on Tough Mudder events, from a Tough Mudder Half to the first-ever Europe’s Toughest Mudder on May 13 and 14, 2017.
Tough Mudder is probably the hardest physical event on the planet.
Sky will also post a mix of short-form Tough Mudder episodic content across its Sky Sports apps for mobile and connected devices, as well as on skysports.com and across Sky’s social media channels.
In 2016 Tough Mudder saw record-breaking engagement during the live stream of its culminating event of the season, World’s Toughest Mudder, drawing more than 3.6 million views by fans across 200 countries. The company’s successful use of video through partnerships with Livestream, Snapchat and the use of YouTube and Facebook Live have made the Tough Mudder brand ubiquitous on all video distribution platforms. During the Tough Mudder 2016 season, the company averaged more than 723,000 views per live stream, setting viewership records in the obstacle course racing and endurance sporting events categories.
This year, Tough Mudder, Inc. will host over 130 events worldwide in nearly a dozen countries. Since it first entered the UK market in 2013 the brand has been embraced by hundreds of thousands of fans across the country and has introduced four event series. Tough Mudder will also host more than 15 events throughout the UK, including Tough Mudder Half, Tough Mudder and Toughest Mudder.
For more information on Tough Mudder and Sky programming and to see the 2017 schedule of events, visit toughmudder.co.uk.
