On Sunday night, Ezekiel Elliott broke a Cowboys rookie franchise record—sorry, Tony Dorsett!—by rushing for his 13th touchdown of the season. To commemorate the occasion, he jumped into a giant Salvation Army bucket behind the Cowboys' end zone. And while it probably wasn't as entertaining as it's already being made out to be, it'll still be replayed thousands of times throughout his career.

Cowboys coach Jason Garrett wasn't pleased with Elliott's display, on account of it being flagged by the referees, but the team's owner, Jerry Jones, endorsed his star rookie's move after the game. "I think the Salvation Army should give him the highest award," Jones said, according to ESPN. "My dream would be for the NFL to really fine me a lot of money and I'll take them to the Supreme Court and we'll get the Salvation Army more attention than anybody can get them. So let's go."

On a similar note, Elliott said he would match whatever fine he got from the league with an equal donation to the Salvation Army:

Most of the time that'd be big bucks. However, in this rare instance, the NFL has already opted not to fine Elliott for the excessive celebration. What a time to go lenient, Roger Goodell:

Despite the fact that the league didn't cause a PR nightmare by taking the bait, Elliott took to his Twitter account on Monday morning to say he'd donate anyway:

Oh, and also, the Salvation Army appeared to be happy just to get the free publicity that came along with Elliott's celebration:

If you see them out there today, ringing their bells and all that, drop a buck in Zeke's honor.