It looks like the Mast-Jägermeister company just caught wind of the Milwaukee Bucks’ redesigned logo. Suddenly a brand commonly associated with a good time, or licorice, is shutting the party in the middle of the BMO Harris Bradley Center down.
The Milwaukee Journal Sentinel is reporting that the German company has filed a formal opposition to the franchises’ registration of a deer-based logo with an appeal board of the U.S. Patent and Trademark Office.
Numerous reasons have been cited in the opposition including the possibility that people might conflate the two companies or assume that there must be some connection between the beverage company and the basketball team.
Honestly, that wouldn’t be such a bad thing because most people associate Jägermeister with Jersey Shore and ragers now. But, the company insists that it called dibs going back all the way to 1968.
While both logos feature a deer looking into the mid-distance with a thousand yard stare, the liquor logo looks a lot more classical. The Bucks’ new logos look more stylized with the neck of the deer going so far as to resemble an M for the name of the city.
If anything, Jägermeister had more of a case with the previous Milwaukee logo which featured a much more traditional deer without the circle outlining the silhouette.
The former Mecca of Basketball was redesigned last season and it would be a shame to see them have to scrap all of that work and start from scratch. But hey, maybe they can go back to using that cool little deer spinning a basketball on its hoof.
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