Heineken are encouraging responsible drinking with their latest campaign.
To mark the beer brand's new partnership with Formula 1 – which will see Heineken become the title sponsor for three Grands Prix each year – their latest campaign sees race legend Sir Jackie Stewart starring in a TV commercial telling fans 'When You Drive, Never Drink' in scenes throughout his life and career.
The campaign will be rolled out internationally across TV and digital platforms this year and throughout 2017. The campaign is Heineken's latest initiative to enforce positive action on responsible drinking – at Rio 2016 last month, they were serving glasses of water with every beer served.
Heineken's anti-drink driving message had a heavy presence at the Italian Grand Prix.
Heineken have made a positive start to life as the newest F1 partner. Ahead of the Italian Grand Prix, they arranged a unique 5-a-side game on the Monza track between Champions League legends and F1 drivers, which raised €50,000 for victims of the recent Italian earthquakes.
