Every international tournament needs a poster boy and two years after Neymar cemented his superstar status as the face of Brazil's 2014 World Cup, the responsibility has fallen to Paul Pogba to fly France's flag the highest at Euro 2016.

The 23-year-old midfielder meets all the criteria needed to be football's next breakout star. His goals – and subsequent celebrations – are usually good enough to go viral, he has the type of style and individuality that's hard to find in the modern game and his ratings on EA SPORTS FIFA have made him even more of a cult hero.

Letting Pogba leave Manchester United in 2012 is still regularly labeled as the biggest oversight of Sir Alex Ferguson's career, but the Frenchman has long outgrown the shadow of Old Trafford. His form for Juventus landed him in the FIFA World XI for the first time in 2015 and he added to his extraordinary season by signing an astronomical sponsorship deal with adidas.

Euro 2016 is made for Paul Pogba. He spearheads a France side widely tipped for glory on home soil, 18 years after they lifted the World Cup on a famous night in Paris. That side was celebrated as a triumph for France's multicultural DNA and Pogba – black; muslim; the son of immigrants; from the suburbs of Paris – is the perfect man to carry those values forward.

Paul Pogba took Complex inside his world to discuss this summer's European Championship, his future with adidas and his unexpected friendships with rappers on both sides of the Atlantic Ocean.