If it weren’t for the Spurs catapulting from No. 29 last year to No. 9 this year, the Kings (ranked No. 18 in 2015) would have Most Improved Twitter wrapped up without contest. This year, @SacramentoKings was a constant source of fantastic content, even while the team struggled on the court. In a league dominated too often by recycled How I Met Your Mother and Friends GIFs, they stayed on top of the latest trends.
They don't want you shooting threes, Boogie. We promise you. DMC shooting 2/3 from long range early on. Kings up 23-21.— Sacramento Kings (@SacramentoKings) December 16, 2015
This season alone, they brought @BdotAdot5 to team headquarters to create a video poking fun at their own GM (that’s badass), invited the LeBron James kid to Sleep Train Arena to announce starting lineups for a game against the Cavs (that’s savage), and let a dog run their accounts for a night (that’s weird, but also awesome):
And they have one of the best Vine accounts in the league, pumping out quick and high-quality highlights with great captions:
Rondo fakes out the cameraman! https://t.co/P9Zpyk2LrT— Sacramento Kings (@SacramentoKings) November 20, 2015