The Tampa Bay Buccaneers aren't the first NFL team to try to increase the female portion of its fan base. But the way that they've chosen to go about it is turning out to be a disaster.

The team launched what it's calling the "RED Women's Movement," but sexist wording in the news release, along with content that includes some mansplaining and the unveiling of a swimsuit calendar has people just crushing the Bucs on Twitter.

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