This might be one of the craziest video game promotions we've seen in quite some time.

The folks at EA Sports put together an action movie parody to promote "Madden 16," and while we have no idea what's going on for most of it, it's entertaining as hell nonetheless.

Colin Kaepernick, Rob Gronkowski, Julio Jones and even Rex Ryan all play important roles. It might be five minutes of your life you'll never get back, or it might be the greatest advertisement of all time.

Just watch already, and immerse yourself in the madness.

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