Working in the minor leagues is tough. The crowds are small, the pay is meager, and the lower you get the farther away you are from achieving the Big League dream. It's rough enough in Triple-A, but to be in the Rookie Leagues is light years away from your desired destination as either a player, or a marketer. What that means is that getting butts in the seats to come watch your team can be a colossal pain in one's ass, which is why there are so many promotions at the minor league levels.
All that being said, today NBC Sports' Hardball Talk spotted a promotion that probably wasn't very well thought out (and given recent events, very poorly timed). That event would be "Caucasian Heritage Night" which was screen-capped because the author (correctly) predicted it'd be canceled before the end of the day.
After trending on Twitter due to public outrage (instead of public interest)...:
...the event (originally scheduled for August 10th) went MIA:
And the team then said "Oops, our bad," but with a lot more words in a press release:
"You may have read that the Orem Owlz had long ago scheduled Caucasian Heritage Night as one of its 38 promotions.
Minor League Baseball, and the Orem Owlz, is about baseball, togetherness and family fun for all fans of all races, religions, and orientations. Our goal in this promotion, like any of our promotions, is to have fun and make fun of everyday normalcies. Our night was to include wonder bread on burgers with mayonnaise, clips from shows like Friends and Seinfeld and trying to solve the vertical leaping challenge. We understand, in light of recent tragic events, that our intentions have been misconstrued. For that, we sincerely apologize.
The Owlz are committed to all its fans, families and all fans of baseball alike - no matter who you are. The event has been removed from our promotional schedule effectively immediately."
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