When the news broke of Tom Brady's alleged involvement in Ted Wells' #DeflateGate report, it was expected that his stock was going to take a hit. But it probably wasn't expected to be this bad. According to the Celebrity Davie Brown Index (DBI) from Marketing Arm, which figures out a celebrity's marketability through a variety of categories, Brady has taken a huge slide in everything from consumer trust to appeal since the report was released.
Out of the 3,686 celebrities measured in consumer trust, Brady went from No. 967 just after winning his fourth Lombardi Trophy and being named the Super Bowl XLIX MVP to No. 3,027. That position puts him with the likes of Bill O'Reilly and Billy Bob Thornton. "We expected a significant drop; this is a huge," Marketing Arm's managing director of celebrity talent acquisition, Matt Delzell, told Oregon Live. As for appeal, Brady was No. 2,843 in February. Now, he's alongside such celebrities as 50 Cent and Britney Spears at No. 3,570.
On the bright side, Brady came in at No. 117 in aspiration, which determines "how much consumers wanted his lifestyle." Because who wouldn't want to be a four-time Super Bowl champion NFL quarterback who rocks some mean UGGs in his downtime and calls Gisele Bundchen their wife?
1.
Anyone opposed to that "lifestyle"? We didn't think so.
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[via Oregon Live]
