Earlier today, it was revealed that Odell Beckham Jr. will be on the cover of Madden NFL 16.

Beckham beat out the Patriots' Rob Gronkowski in a fan vote and the groan you hear is the sound of New York Giants fans who know all about the infamous Madden curse. 

OBJ has been known to do the near impossible before. Breaking the Madden curse could just be another one on his resume.  

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[via @SportsCenter]