At the height of the East Coast craze came Illuminati, a company backed by Zoo York and headed by Ricky Oyola, the Philly local who inspired legions of kids to skate eight-inch-plus boards and ride 58-millimeter wheels. As its name suggests, its imagery was inspired by conspiracy theories, which meant that its ads looked like nothing out at the time. But Illuminati was only around for about eight months, the first six of which, according to Ricky, didn't even see boards produced. And though demand for its stuff was high, a copyright issue sank the brand before it could really make moves. The team regrouped under East Coast Urethane, Nicotine's parent company, to form Silverstar, a similar company that also wasn't long for this world.