In the most surprising car spot of the game so far (in an industry that spends more on advertising during the Super Bowl than any other), Maserati came out with some strong talk in a one-minute-30-second commercial. The message of the commercial can be summed up with its motto, "Walk out of the shadow, quietly walk out of the dark - and strike." Basically, they think that nobody is paying attention to the Ghibli, and they believe it's going to come out of nowhere and restart the band. 

Jaguar disagrees: 

Your move, Maserati. 

[via Youtube and Twitter]