By now, everyone has seen the game-winning, 100-yard missed field goal touchdown return by Auburn's Chris Davis at this year's Iron Bowl, right? If not, you need to seriously get out of that rock you're hiding under. Anyway, prior to Davis' incredible return, Alabama was presented with an opportunity to kick the field goal after the referees put one extra second on the clock following an extensive review of the second-to-last play of the game. Tacking on that second eventually put an end to 'Bama's third-straight BCS title hopes. 

As any collegiate alum knows, rivalries never die. It doesn't matter if you're one year or a decade removed from your graduation, when the opportunity to take a dig at your school's rival(s) presents itself, you take it! Case in point, during his acceptance speech for the Lifetime Achievement Award at his alma mater Auburn University, Apple CEO Tim Cook fired a nice, little shot at the Crimson Tide. We don't want to ruin it for you, so skip to the 1:00 mark to check out his veiled jab.

Note to 'Bama fans: You're going to hear this until next year. Be prepared.  

RELATED: The 15 Greatest Rivalry Games in College Football History

[via CollegeSpun]