The original Brough Superiors were extremely high-end motorcycles that were manufactured by English racer George Brough from 1919 to 1940. They were very limited in production numbers, and featured exceedingly refined, well-crafted components. The word "Superior" was clearly not used as an idle threat. Unsurprisingly, only the very wealthy could afford to own one.
The confluence of these factors led some to dub Brough Superiors as "the Rolls-Royce of motorcycles." One of the most famous celebrity riders to own one was T.E. Lawrence -- otherwise known as Lawrence of Arabia. Fast-forward to 2014, where the great Norton name is currently being revived, Triumph has successfully been reborn, but various attempts at resurrecting Vincent have unfortunately fallen through. It's no surprise that the Brough Superior name is rising up again -- and also no surprise that it's basically a beautiful and exclusive showpiece.
Featuring a beautiful V-twin engine that makes anywhere from 100 to 140 HP (depending on customer desires; these are built to order) and 92 lb.-ft of torque, it's a completely modern bike with retro-inspired styling.The company is asking $100,000 for each one -- almost the cost of two 1199 Superleggera. Or the MSRP of an 1199 Superleggera and a Desmosedici. Good luck with that.