George Mikan, Bill Russell, Wilt Chamberlain, Kareem Abdul-Jabbar, this was widely regarded as the key to success for an NBA franchise. Until Michael Jordan stepped onto the scene. The GOAT literally changed the way owners, GM's, and coaches looked at the blueprint for success in charting a path to NBA glory. The versatile guard became the key ingredient for success in the NBA, and Michael Jordan and Phil Jackson started the movement.