Car commercials can be amusing, but only that cheap brands can use the type of humor that works in 15 seconds without diluting their image, so luxury car ads tend to be terrible, pretentious, and obnoxious. Rather than just making another luxury car ad on the Pacific Coast Highway (we're sure that's coming too), Jaguar opted to harness the film-making abilities of Ridley Scott Associates to create a short film that makes us think of a cheaper James Bond and a classier Transporter.

Yeah, it made us want a red F-Type, because we're very suggestible like that.


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[via Jaguar