Remember the Lamborghini Urus, the absolutely mental SUV concept from last year? Well it has been announced that the production car will be in every rapper's videos and on every struggle-rapper's Facebook page by 2016. 

The Urus, named for the wild ancestors of domestic cattle (really), will be based on the next generation of VW's MLB platform that also underpins the VW Touareg, Porsche Cayenne, and Audi Q7. The new generation makes greater use of lightweight materials like aluminum, but Lamborghini is expected to make use of carbon fiber as well. 

No word on what will power this ancient bull yet.

Related: Supercar? We're on to the Super SUV
Related: The 25 Craziest Cars of 2012 (So Far)

[via Autocar