Dwyane Wade has a new nickname...and LeBron James isn't a big fan of it.

Wade—who asked people to stop calling him by his old nickname, "Flash," back in 2010—is apparently going by "WOW" now. It's a nickname that stems from Wade's new Li-Ning Way of Wade signature sneaker. But, it isn't catching on in the locker room just yet.

"It's 'WOW,' Way of Wade," LeBron told reporters over the weekend. "I think it's corny."

Damn. We agree, but…damn. Back to the drawing board, WOW D-Wade.

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[via Heat Zone]