Breaking into the electric market isn't easy. People have expectations—and some of them are negative. Cadillac will challenge those with the ELR, set for full debut on January 15 in Detroit. The car, which essentially gives Chevy Volt technology an elegant twist, should help redefine the luxury extended range segment for the mass market. After all, with the Tesla Model S getting so much buzz, it would be a shame for Detroit not to get into the party with a bang.

The latest images of the ELR come from a camoflauged test run in California dating back to September. 

[via GM]