The era of Hummer dominance is over. A new kid has emerged on the off-road block to inspire a generation of adventurous youths through power wheels and video games.

Out the gate, the Ford F-150 SVT Raptor was an adult favorite. Perhaps more surprisingly, its also become a favorite among toy and video game makers. Now, the truck has surpassed GM's defunct Hummer as the most-licensed truck brand. Find the Raptor on Need For Speed and in Forza 4. You can even find it licensed in countries the truck doesn't sell—China and Japan.

Since 2011, the Power Wheels Raptor has been one of Wal Mart's best-selling toys too.

[via Automobile]

Related: The 25 Best Ford F-Series Trucks