Supercar? We're on to the Super SUV

The billionaires new ride.

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The forthcoming Bentley EXP 9F, Lamborghini Urus, and Maserati Kubang SUVs will have some competition. The "super SUV," an unlikely market segment to be fair, has also welcomed the Eterniti Artemis—essentially a more exclusive version of the Porsche Cayenne Turbo, and now completely finalized to consumer spec.

Based in London, Eterniti (which is run by a number of former race car drivers) claims 90% of the initial sales will be in China. The "super SUV" segment promises performance with limousine comfort, which is particularly desirable in the land of newly minted billionaires.

[via Autocar]

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