Being the main location for filming, New Zealand will be hosting the premiere of Peter Jackson's The Hobbit: An Unexpected Journey this week and it seems the entire country has become an ad for the movie. Case in point, Air New Zealand has taken steps towards advertising the film including: wrapping a plane with all the dwarfs of the movie, erecting an enormous Gollum in the terminal, and turning the baggage carousel into a scene out of the movie (see thumbs above). They've even produced a flight safety video in promotion of the film, starring Peter Jackson himself, see it here:

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[via io9]