Chevrolet made it clear that it is determined to have a noticeable presence at SEMA this year by previewing a large group of higher-performance concepts that will be on display at the show. In addition to the redesigned 2014 Impala, Chevy will have multiple Z-Spec customs, including the Spark and the Sonic, a sleek Malibu Turbo, an upscale Cruze, and a "Sinister" Spark.
“At Chevrolet, performance comes in many different forms that appeal to many different customers – and that’s exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice president of Chevrolet marketing. “We play close attention to the reaction our concepts receive, because the feedback helps determine the viability for producing new accessories and even special-edition production vehicles.”
The Malibu will be the fastest ever produced, with a 259hp, 2.0-liter turbocharged engine. The Chevy stand will also have a few special edition Camaros and Corvettes, but those are still under wraps, for now. Look for live coverage and photos of the vehicles right here and on the @ComplexRides Twitter starting a week from today.