Who: Oversensitive Americans
Olympics: Sydney 2000

Right around the time that slasher movies like Scream and parodies like Scary Movie were popping off, Nike decided to capitalize on the movement. They had one of their best athletes, Suzy Hamilton, escape from a chainsaw-wielding maniac with the credit going to her fitness and, of course, her Nikes. Even though she survives in the commercial, some people thought it was demeaning to women so it was pulled from the airwaves. Hamilton also thought the commercial was inspirational because the woman wins. Jeez, lighten up people.