At a reportedly Euro5million a year, Hyundai will feature on the front of French Ligue 1 side Olympique Lyonnais shirts in the coming seasons. The deal firms up the Korean automakers stake in the soccer market, which also includes sponsorship of the UEFA European Championships through 2016 and the 1014 Fifa World Cup in Brazil. The deal with Lyon will last for 2 terms. [Soccerex]