Lotus To Miss Paris Auto Show

Car maker goes back to reality after smoke screen era of big CEO and rapper consultants.

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Complex Original

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Despite a thrilling showing at Goodwood Festival of Speed, which included new and contemporary cars, Lotus has pulled out of the Paris Auto Show. The move is less significant to the brand's future as it is to its legacy. Two years ago then CEO Danny Bahar made a splash in Paris. He brought 6 needs models to the show, bringing much needed energy to a flailing company. A year later, Bahar hired Swizz Beatz as a design consultant. Then, as quickly as he came, he disappeared... leaving Lotus abruptly last month.

Paris marks the beginning of a new, lean period for Lotus. [Car And Driver]

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