A Major League Baseball Team Uses the Word "Swag" and a Cardboard Cutout of Justin Bieber For Inspiration

Oh, baby.

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Complex Original

Image via Complex Original

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Our second cardboard cutout story of the day!? Yessir! But, this one finds a professional sports team using a cardboard cutout for inspiration rather than watching opposing fans use cutouts for heckling.

You see, after the Colorado Rockies lost 18 of their first 24 games in the month of May to fall 14 games behind the division-leading Los Angeles Dodgers, they realized that they needed to get their confidence back. Better yet, they realized that they'd lost their "swag." So, despite the fact that the concept of swag has been over and done with for quite some time now, they adopted the word as their new team motto. And, just to drive the point home, they put the word "Swag!" in a talk bubble and attached it to a cardboard cutout of Justin Bieber along with a pair of Rockies eye black strips to provide them with extra motivation.

Believe it or not, it's worked. In the last ten games, the Rockies have gone 7-3. And, although they're still six games under .500, they're making up ground on the Dodgers and stand 9.5 games behind them as of today. Swaggy!

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[via Big League Stew]

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