7. Luca di Montezemolo
Position: Ferrari Chairman
Complex Says: As the chairman of Ferrari, he has ushered the company into an era of unprecedented profit and innovation in road cars. The Ferrari FF's AWD system is like nothing else the industry has seen before, and it could end up making a massive splash, while he refocuses on dominating Formula One. His greatest impact on the auto industry, though, might happen if he leaves the company. He wields considerable political power in his home country and might just be Italy's next prime minister. The Italians are crazy enough about Ferrari for it to work, too.