15. Ian Callum

Position: Jaguar Design Director
Nationality: Scottish
Twitter: @JaguarUKPR
Complex Says: Jaguar was slowly falling into the Buick trap. It was a proud and elegant brand that was degenerating into cars for old people. The new XF and XJ reinvented the Jag sedan, while the amazing C-X75 concept showed the future of Jag's coupes. If the 3-Series competitor that's in the works hits the right buttons, Jag could finally take a significant amount of market share from ze Germans.