18. Jim Farley
Position: Ford Motor Company Group VP of Marketing, Sales, and Service
Complex Says: Jim Farley understands how to market using the Internet. The Facebook unveil of the Explorer was a big success, and the launch of the Fiesta created a ton of buzz. He also really jumpstarted the stalled rivalries in Detroit by infamously saying, "I'm going to beat Chevrolet on the head with bat. And I'm going to enjoy it. I hate them and their company and what they stand for." It might not have been a bright thing to say in front of a guy who was writing a book, but we kinda like it.