26. Dieter Zetsche

Position: Daimler AG Chairman
Nationality: German
Twitter: @Daimler
Complex Says: Dieter Zetsche is one of the few auto industry chairmen who has a large public persona. He is big enough to be known, often lovingly, as "Dr. Z." The luxury market is currently booming, and he's positioning Mercedes to take big slices of this growing pie. Axing the Maybach brand was a good move, and bringing back the Pullman was a good move, but leaving the woefully useless Smart in production might not be a good move.