33. Swizz Beatz

Position: Lotus VP of Creative Design
Nationality: American
Complex Says: Lotus has long been a favorite of racers and Brits for Chapman's famous formula of, "simplify, then add lightness." Gaining market share in the rest of the world is a problem that is leading the company in just about every direction. Swizz Beatz's influence could shape the future of Lotus, especially in the U.S. There's no denying the power of music glorifying a car. From "I get off on '57 Chevys," to "Talkin' to the holy ghost, in my Bugatti," the influence is there.