Volvo is betting that Linsanity has legs. Jeremy Lin, guard for the New York Knicks, has reportedly signed a global endorsement contract with the Swedish manufacturer. Lin is “expected to help in the marketing efforts of Volvo in several international markets,” as well as aid Volvo in making inroads with “younger and performance-oriented customers.” No word yet on the value of the deal. Nor on the value of Lin's own performance.
[via Automotive News]
