Super Bowl XLIV (2010)
Model: 2010 Kia Sorento
Description: While it didn't quite lift the brand, Kia's first Super Bowl spot definitely was a fun commercial. It featured a group of dolls come to life, enjoying a crazy road trip to Las Vegas, Hangover style–all in a Kia Sorento. It was hard to make the connection between Kia and Vegas, but the wild dolls did manage to make us smile.