The Rapha cycling apparel boutique recently released an interactive lookbook for the Spring/Summer 2012 line, featuring photography of the collection in action. Both the men’s and the women’s line also got a short video, again showcasing the collection in action and paying careful attention to the sounds and movements of the riders. Featuring choice items for the cyclist with particular sense of style, Rapha is a world renowned company, a fact that is reflected in three new Country Jerseys via colorways representing the nations of Ireland, Great Britain and Italy.

via Rapha