Deep Custom is a short documentary profiling custom bicycle frame-builder Eric Noren and his Peacock Groove Cycles bike shop in Minneapolis, Minnesota. Noren does things just a little differently than the average bicycle manufacturer, hand crafting every tube and detail of every one of his frames. The passion and dedication this guy puts into these bikes is just unparalleled, and his end product is always a unique, great looking, and better riding experience.

via Art Crank