The Blackberry Curve smart phone is apparently a necessary part of any riders tool kit, according to this spot from Blackberry. It's definitely cool to see a company like Blackberry targeting such a specific group as bicyclists, and the night ride footage with the glow in the dark bikes is very Tron-esque. A solid commercial that almost convinced us to switch over to #TeamBlackberry, but not quite that good.

via Fixed Gear TV