The design team of Holstee makes products made of 100% Recycled material like their "Recycled Wallet,"made from trash collected off the streets of India and their "Upcycled" line of t-shirts. Their manifesto consists of a collection of inspirational one-liners like "Life is short," and "Live your dream and share your passion." They put this video of various New Yorkers riding across the Williamsburg bridge and around the city of New York together with the manifesto superimposed across the screen, using cycling as a theme to represent their ideaology.

 via Velojoy