Toyota has led the way in hybrid vehicles with the Prius. Now, they're looking to take the next step to make hydrogen-burning fuel cell vehicles a retail reality by 2015. Don't think your average middle-income family will be able to help save the planet, though.

The complex process of transforming hydrogen into horsepower doesn't come at a small price. Toyota Europe Vice President for Product Planning & Marketing Alain Uyttenhoven stated that the new vehicles would sell in Europe for 100,000 Euros, or $138,000. Better start saving your aluminum. [via Auto News]