10. Chad Ochocinco

Ride: Ochocinco Truck, 2010
Complex Says: Last January, ever-newsworthy football star Chad Ochocinco sent out a Twitter picture of his birthday present to himself. The truck, which was valued at $100,000, was not a Ford or a Chevy, but was entirely custom-made and dubbed the “Ochocinco Truck.” Chad drove the truck into work that day where the Bengals were eliminated by Darrelle Revis and the Jets, who held No. 85 to just two catches and 28 yards. The vehicle drew attention from the game's commentators, who were puzzled at the wide receiver's shiny new toy.