Best known for its work on MTV's Pimp My Ride, the West Coast Customs team is bringing its talents to the new Velocity Channel with its behind-the-scenes look at custom-built rides on Inside West Coast Customs. Now in its second season, each episode offers viewers a chance to see the logistics, mechanics, and decisions behind some of the exclusive custom builds for their celebrity clients like Mark, and Justin Bieber.

Tune in on Sunday, Oct. 23  to catch the team work on the ‘Ultimate Outdoorsman’s Ride’ a 2011 Jeep Wrangler  tricked out with Zippo branding and equipped with a 32” LCD TV and West Coast Customs audio equipment, and a customized Zippo back hatch on the rear.

Inside West Coast Customs airs on the Velocity Channel, Sundays at 8PM ET/C