The key to creating and maintaining a good business is having pride in your product and truly believing that it is the best on market. The Balvenie whiskey and the Morgan Motor Company linked up and set out on a roadshow to celebrate and spread the importance of rare craftsmanship.
The Balvenie drove a specially-designed Morgan Plus 8, a 2002 sports car that was reupholstered and body-sprayed, to 20 states and 30 cities on a search for the best American artistry and skill. The English company upholds the automobile craft by hand-assembling each car to this day, while The Balvenie keeps its honor with five rare crafts: Home grown barley, its own floor maltings, its own coppersmith, an on-site cooperage, and the longest serving Malt Master in the industry David Stewart.
This is probably the only case in which drinking and driving make the perfect couple.